Client: Independent Real Estate Agent (Binghati Skyrise Project)
Industry: Real Estate Brokerage
Project Promoted: Binghati Skyrise
Location Target: United Arab Emirates
Platform: Meta Ads (Facebook & Instagram)
Objective: Generate Qualified Buyer Leads for Off-Plan Units
Service Provided: Real Estate Lead Generation via Meta Lead Ads
Property developers and brokers often rely on Google Ads management services to generate high-intent investor inquiries and attract buyers actively searching for property opportunities.
The Objective
An independent real estate agent approached BM Digital Marketing to help promote Binghati Skyrise, a newly launched off-plan residential tower in Dubai. The agent’s goal was to generate qualified leads from local buyers interested in flexible payment plans and investment opportunities — with a direct response funnel through WhatsApp.
Real estate companies also benefit from social media marketing services and professional social media management services to showcase projects, promote listings, and engage buyers across Instagram, Facebook, LinkedIn, and TikTok.
We were tasked with running a Meta Ads campaign focused on driving high-quality inquiries within a short time frame.
A strong market presence is equally important in competitive property markets. Many developers invest in branding services in Dubai to build credibility, improve project positioning, and strengthen investor trust.
Campaign Execution
The campaign was launched across Facebook and Instagram using:
For long-term visibility, many property businesses also use SEO services in Dubai to improve rankings for property-related searches and attract organic investor traffic.
- Bilingual creatives (English and Arabic) featuring key project highlights
- Carousel and video ad formats focused on affordability and developer trust
- Meta Lead Forms with minimal friction and pre-filled fields
- Post-form option for users to chat directly on WhatsApp with the agent
The entire funnel was optimized for mobile and designed to convert interest into immediate conversation.
Results
- Leads Generated: 116
- WhatsApp Conversations (Post-Form): 64
- Click-Through Rate (CTR): 1.2%
- Cost Per Lead (CPL): AED 172
- Closings Achieved: 2 confirmed unit bookings
- Campaign Duration: 3 weeks
Outcome
The campaign provided the agent with a list of serious buyers and helped close two units directly from WhatsApp conversations. The integrated lead form and real-time messaging approach reduced response lag and allowed faster follow-up during peak buyer interest.
Delivered By
BM Digital Marketing Services Via Social Media Co LLC
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: b.bmmarketing.ae/
real estate lead generation UAE, Binghati Skyrise campaign, Facebook ads for real estate agents, Instagram leads Dubai property, Meta lead forms real estate, off-plan project marketing, WhatsApp leads for property agents, Dubai real estate campaigns, individual agent property promotion, real estate closings from Meta ads
Real Estate Marketing Services in Dubai
If you want to generate property inquiries and investor leads, BM Digital Marketing Agency in Dubai provides specialized real estate marketing solutions designed for developers, brokers, and property consultants.
Our team also provides real estate marketing services in Dubai, website design and development, and video production services to support project launches and property lead generation.
BM Digital Marketing Agency in Dubai
Concord Tower, Office No. 44, 9th Floor, Al Sufouh – Dubai Media City, Dubai – United Arab Emirates
Phone: +971 55 488 7801
WhatsApp: Chat on WhatsApp
