Client: Luxe Decors
Product Focus: Luxury Carpets (Wall-to-Wall, Custom Sizes, Premium Finishes)
Service: Google Ads – Lead Generation Campaign
Industry: Interior Furnishings – Flooring
Location: Dubai, UAE
Website: www.luxedecors.ae
Businesses that want fast lead generation often use Google Ads management services in Dubai to appear in front of potential customers at the exact moment they are searching for relevant solutions.
Overview
Luxe Decors offers a curated collection of luxury carpets — including wall-to-wall installations, custom-sized carpets for villas, hotels, and corporate interiors, as well as high-end selections for living and dining rooms. Although their website had a well-designed carpets section, it lacked traffic from users actively searching online.
Paid search campaigns can also be supported by social media marketing services and professional social media management services to build visibility across multiple platforms and improve campaign support content.
The brand needed to increase its visibility on Google Search and start generating high-quality leads for carpet installation and sales — particularly from homeowners, contractors, and interior designers based in Dubai.
Brand trust also plays an important role in advertising performance. Many companies strengthen campaign results through branding services in Dubai that improve credibility, ad recall, and message consistency.
Objectives
- Launch a focused Google Ads campaign targeting the carpets product line
- Drive qualified leads from users looking for premium carpet services
- Emphasize WhatsApp and mobile-first conversion flow
- Track and optimize lead sources across devices and campaigns
- Keep cost per lead below AED 55 while maintaining quality
Campaign Strategy
We built a targeted Google Search campaign specifically for carpet-related commercial intent searches. This included:
For businesses that want both immediate and long-term traffic, combining paid campaigns with SEO services in Dubai can create a stronger overall lead generation strategy.
Keyword Targeting
High-value keywords such as:
- “Luxury carpets Dubai”
- “Wall to wall carpets UAE”
- “Custom carpets Dubai”
- “Buy carpets for villa”
- “Carpet supplier Dubai”
Ad Messaging
Our ad copy highlighted core differentiators:
- Custom sizing available
- Free consultation in Dubai
- Premium textures and finishes
- WhatsApp for direct inquiry
Extensions included sitelinks to the carpet collection, call buttons, and location-based callouts like “Dubai-Based Showroom.”
Landing Page Experience
Visitors were directed to a tailored carpets landing page with:
- Hero image showcasing luxury carpet installation
- Clear service benefits
- WhatsApp button fixed on mobile
- Short inquiry form for callback or measurement appointment
Tracking Setup
We implemented full-funnel conversion tracking, including:
- GA4 event tracking for WhatsApp clicks, phone calls, and form submissions
- Server-side GTM setup to track iOS/Safari conversions
- Google Ads conversions synced for bidding optimization
Performance Summary (First 30 Days)
- Cost Per Lead (CPL): AED 54.7
- Conversion Rate: 10.2% on the carpets landing page
- CTR (Carpet Ad Groups): 8.1%
- Top Search Term: “wall to wall carpets Dubai”
- Leads Generated: Dozens of qualified WhatsApp/Call and Calendar Bookings from villa/Apartment owners.
- Device Breakdown: 76% of leads came via mobile
Client Feedback
“The leads we’re getting for carpets are well-qualified and serious. This is the kind of visibility we needed on Google. The landing page and WhatsApp flow are working perfectly.”
— Luxe Decors Sales Manager
Delivered By
BM Digital Marketing Agency in Dubai
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: b.bmmarketing.ae/
PPC and Lead Generation Services in Dubai
If you want to generate more inquiries online, BM Digital Marketing Agency in Dubai provides performance-focused marketing services designed to drive qualified traffic and improve campaign results.
Our team also provides website design and development, video production services, and real estate marketing services for businesses that need stronger lead generation campaigns.
BM Digital Marketing Agency in Dubai
Concord Tower, Office No. 44, 9th Floor, Al Sufouh – Dubai Media City, Dubai – United Arab Emirates
Phone: +971 55 488 7801
WhatsApp: Chat on WhatsApp
