Case Study: Google Ads Campaign for Artline Interiors – Generating 100+ Monthly Qualified Leads in Dubai

Client: Artline Interiors
Industry: Interior Design & Fit-Out
Location: Dubai, UAE
Website: https://artlineinteriors.ae/
Service Provided: Google Ads (PPC) Campaign – Lead Generation

The Challenge

After launching their newly redesigned website, Artline Interiors partnered with BM Digital Marketing to drive consistent, high-quality lead generation for their residential and commercial interior design services. With increasing competition in Dubai’s luxury design market, the objective was to attract serious prospects actively searching for top-tier fit-out and interior contractors.

Our Strategy

We launched a highly targeted Google Ads campaign designed to capture demand from users with high intent. This included:

In-depth Keyword Research targeting transactional queries such as “villa interior design Dubai,” “office fit-out contractors,” and “luxury interior designer UAE”
Compelling Ad Copywriting with value-driven headlines and clear CTAs like “Book Free Consultation” and “Interior Experts in Dubai”
Conversion-Optimized Landing Experience directing traffic to a fast, mobile-friendly website with WhatsApp and form submission tracking
Ongoing Campaign Optimization through negative keywords, bid adjustments, A/B ad testing, and geo-targeted segmentation

Results

Leads Generated: Over 100 qualified leads every month (form + WhatsApp combined)
Click-Through Rate (CTR): 6.2%
Average Cost Per Lead (CPL): AED 65
Conversion Rate: 11.8%
Lead Quality: Included both high-end residential inquiries and corporate fit-out projects
Client Satisfaction: Continuation of long-term monthly PPC management

Outcome

The Google Ads campaign has become a reliable engine for Artline Interiors’ lead funnel. With over 100 qualified leads each month and consistent CPL efficiency, the campaign is fueling sales opportunities and establishing the brand’s digital authority in Dubai’s interior design space.

Delivered By

BM Digital Marketing Services Via Social Media Co LLC
📍 Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
📞 +971 55 488 7801
🌐 www.bmmarketing.ae

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