Case Study: Real Estate Lead Generation for Binghati Skyrise – UAE Campaign (Individual Agent)

Client: Independent Real Estate Agent (Binghati Skyrise Project)
Industry: Real Estate Brokerage
Project Promoted: Binghati Skyrise
Location Target: United Arab Emirates
Platform: Meta Ads (Facebook & Instagram)
Objective: Generate Qualified Buyer Leads for Off-Plan Units
Service Provided: Real Estate Lead Generation via Meta Lead Ads

The Objective

An independent real estate agent approached BM Digital Marketing to help promote Binghati Skyrise, a newly launched off-plan residential tower in Dubai. The agent’s goal was to generate qualified leads from local buyers interested in flexible payment plans and investment opportunities — with a direct response funnel through WhatsApp.

We were tasked with running a Meta Ads campaign focused on driving high-quality inquiries within a short time frame.

Campaign Execution

The campaign was launched across Facebook and Instagram using:

Bilingual creatives (English and Arabic) featuring key project highlights
Carousel and video ad formats focused on affordability and developer trust
Meta Lead Forms with minimal friction and pre-filled fields
Post-form option for users to chat directly on WhatsApp with the agent

The entire funnel was optimized for mobile and designed to convert interest into immediate conversation.

Binghatti Skyrise Campaign for lead generation

Results

Leads Generated: 116
WhatsApp Conversations (Post-Form): 64
Click-Through Rate (CTR): 1.2%
Cost Per Lead (CPL): AED 172
Closings Achieved: 2 confirmed unit bookings
Campaign Duration: 3 weeks

Outcome

The campaign provided the agent with a list of serious buyers and helped close two units directly from WhatsApp conversations. The integrated lead form and real-time messaging approach reduced response lag and allowed faster follow-up during peak buyer interest.

Delivered By

BM Digital Marketing Services Via Social Media Co LLC
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: www.bmmarketing.ae

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