Client: Domain Conveyancing
Industry: Real Estate Compliance & Escrow Services
Location: Dubai, UAE
Website: www.domainconvey.com
Service: SEO (Search Engine Optimization)
The Challenge
After launching a newly designed website, Domain Conveyancing’s next priority was organic search visibility. As a regulated service provider in a niche real estate segment, their brand was strong offline but virtually invisible on Google Search for relevant keywords.
They were missing traffic for core service terms like escrow services UAE, property conveyancing Dubai, and real estate title checks. Most of their inquiries came through referrals or direct visits — not from discoverability through search.
Tristan Lowe, the Managing Director, wanted a focused SEO strategy that could:
- Increase organic traffic
- Rank for specific high-intent keywords
- Generate inbound leads from B2B clients (developers, brokers) and B2C users (buyers, sellers)
Our Strategy
We built a 3-phase SEO roadmap to move Domain Conveyancing from zero visibility to first-page rankings:
Phase 1: Technical SEO Audit & On-Page Optimization
- Fixed core issues including crawlability, sitemap structure, robots.txt, and HTTPS redirects
- Compressed all images, implemented lazy loading, and enabled caching
- Optimized site speed (mobile performance scores above 90)
- Updated title tags, meta descriptions, and headers across all pages
- Implemented structured data (Schema Markup) for services, organization, and contact information
- Created a clean internal linking structure between service pages and blog content
Phase 2: Keyword Strategy & Content Optimization
We researched high-intent, low-competition keywords that reflected their core services, including:
- “Escrow services Dubai”
- “Property conveyancing UAE”
- “Real estate title transfer”
- “Secure property transactions Dubai”
- “RERA regulated escrow providers”
All key pages were rewritten and optimized for these terms using best practices in semantic structure, readability, and search intent.
Phase 3: Authority Building & Ongoing SEO
- Created educational blog posts on topics like escrow process, title verification, and UAE regulations
- Submitted the site to UAE business directories and legal services listings
- Built a clean backlink profile with local citations and content placements
- Added Google Business Profile optimization and local schema data for enhanced map visibility
Measurable Results (within 90 days)
- Organic traffic increased by 318%
- 10+ Page 1 rankings for service-related keywords (Dubai/UAE-based search intent)
- Bounce rate reduced by 27% as users landed on more relevant pages
- Blog traffic grew steadily, contributing 23% of overall organic sessions
- Lead quality improved, with new inbound inquiries citing “found you on Google”
Client Feedback
“BM Marketing exceeded my expectations in every aspect. Their SEO strategies significantly boosted our online visibility, resulting in a notable increase in organic traffic. Their team helped us position Domain Conveyancing as a trusted name in the UAE property compliance space.”
— Tristan Lowe, Managing Director, Domain Conveyancing
Delivered By
BM Digital Marketing Services Via Social Media Co LLC
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: www.bmmarketing.ae
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