Case Study: Real Estate Lead Generation for Sobha – Hamburg, Germany Roadshow Campaign (Arabic & German)

Client: Sobha Realty – Hamburg Roadshow Campaign
Industry: Luxury Real Estate
Objective: Pre-qualified Lead Generation for International Buyers
Campaign Location: Hamburg, Germany
Target Languages: Arabic & German
Platform: Meta Ads (Facebook & Instagram)
Service Provided: Real Estate Digital Marketing & Lead Generation

The Challenge

Sobha Realty, one of Dubai’s leading luxury real estate developers, planned a roadshow event in Hamburg, Germany to connect with European investors and high-net-worth individuals interested in Dubai properties. They needed a lead generation campaign that would:

Reach Arabic-speaking and German-speaking audiences in Hamburg
Promote Sobha’s Dubai-based developments
Capture qualified leads ahead of the roadshow for confirmed meetings
Provide a WhatsApp option after lead form submission to accelerate contact

BM Digital Marketing was selected to plan and execute a performance-driven campaign on Meta (Facebook & Instagram) in both Arabic and German.

Strategy & Execution

We ran a multi-language Meta lead generation campaign focused on attracting high-quality prospects for the Hamburg event.

Audience Targeting:

Geolocation: Hamburg and nearby German cities
Demographics & Interests: Investors, property buyers, frequent travelers, expats, and luxury lifestyle segments
Languages: Separate ad sets in Arabic and German, each with localized copy and culturally relevant visuals

Ad Format:

Meta lead generation forms with a direct call-to-action to register interest
After form submission, users were offered a WhatsApp button to initiate real-time contact with the Sobha team
Creatives included carousel images and short videos showcasing Sobha’s Dubai properties, payment plans, and investment value

Results

In the span of 2 weeks leading up to the Hamburg roadshow:

713 leads generated through Meta lead forms
92 confirmed meeting bookings
11 closed clients, including interest in multiple-unit purchases
CTR (Click-Through Rate): 2.15%
Cost per lead: Within target, consistent across both Arabic and German campaigns

What Worked

Localized creatives and messaging helped connect with both language audiences
Seamless funnel: Lead form → WhatsApp created low-friction engagement
Roadshow urgency: Time-limited messaging boosted lead intent
Precision audience targeting: Focused only on high-potential buyers within Germany

Client Outcome

Sobha’s sales team arrived in Hamburg with a fully booked schedule, a database of engaged prospects, and a strong conversion-ready pipeline — all generated through a Meta-first strategy customized for the roadshow.

Delivered By

BM Digital Marketing Services Via Social Media Co LLC
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: www.bmmarketing.ae

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