Case Study: Luxe Decors – Google Ads (PPC) Campaign for Premium Carpets in Dubai

Client: Luxe Decors
Product Focus: Luxury Carpets (Wall-to-Wall, Custom Sizes, Premium Finishes)
Service: Google Ads – Lead Generation Campaign
Industry: Interior Furnishings – Flooring
Location: Dubai, UAE
Website: www.luxedecors.ae

Overview

Luxe Decors offers a curated collection of luxury carpets — including wall-to-wall installations, custom-sized carpets for villas, hotels, and corporate interiors, as well as high-end selections for living and dining rooms. Although their website had a well-designed carpets section, it lacked traffic from users actively searching online.

The brand needed to increase its visibility on Google Search and start generating high-quality leads for carpet installation and sales — particularly from homeowners, contractors, and interior designers based in Dubai.

Objectives

Launch a focused Google Ads campaign targeting the carpets product line
Drive qualified leads from users looking for premium carpet services
Emphasize WhatsApp and mobile-first conversion flow
Track and optimize lead sources across devices and campaigns
Keep cost per lead below AED 55 while maintaining quality

Campaign Strategy

We built a targeted Google Search campaign specifically for carpet-related commercial intent searches. This included:

Keyword Targeting

High-value keywords such as:

“Luxury carpets Dubai”
“Wall to wall carpets UAE”
“Custom carpets Dubai”
“Buy carpets for villa”
“Carpet supplier Dubai”

Ad Messaging

Our ad copy highlighted core differentiators:

Custom sizing available
Free consultation in Dubai
Premium textures and finishes
WhatsApp for direct inquiry

Extensions included sitelinks to the carpet collection, call buttons, and location-based callouts like “Dubai-Based Showroom.”

Landing Page Experience

Visitors were directed to a tailored carpets landing page with:

Hero image showcasing luxury carpet installation
Clear service benefits
WhatsApp button fixed on mobile
Short inquiry form for callback or measurement appointment

Tracking Setup

We implemented full-funnel conversion tracking, including:

GA4 event tracking for WhatsApp clicks, phone calls, and form submissions
Server-side GTM setup to track iOS/Safari conversions
Google Ads conversions synced for bidding optimization

Performance Summary (First 30 Days)

Cost Per Lead (CPL): AED 54.7
Conversion Rate: 10.2% on the carpets landing page
CTR (Carpet Ad Groups): 8.1%
Top Search Term: “wall to wall carpets Dubai”
Leads Generated: Dozens of qualified WhatsApp/Call and Calendar Bookings from villa/Apartment owners.
Device Breakdown: 76% of leads came via mobile

Client Feedback

“The leads we’re getting for carpets are well-qualified and serious. This is the kind of visibility we needed on Google. The landing page and WhatsApp flow are working perfectly.”
— Luxe Decors Sales Manager

Delivered By

BM Digital Marketing Agency in Dubai
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: www.bmmarketing.ae