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Case Study: Website Design & Development for Artline Interiors – A Premium Interior Design Company in Dubai

Client: Artline Interiors
Industry: Interior Design & Fit-Out
Location: Dubai, UAE
Website: https://artlineinteriors.ae/
Service Provided: Custom Website Design & Development


The Challenge

Artline Interiors is a leading interior design and fit-out company in Dubai, offering luxury design services for residential, commercial, and retail spaces. Although they had a strong reputation offline, their previous website lacked the elegance, structure, and performance to represent their brand in today’s competitive digital space.

Their goals were clear:

  • Build a website that reflects premium interior design quality
  • Showcase their portfolio in a visually engaging way
  • Improve mobile responsiveness and loading speed
  • Strengthen SEO foundation for future online visibility
  • Create a modern, lead-generating online presence tailored for Dubai’s high-end market

Our Approach

At BM Digital Marketing, we crafted a bespoke digital experience tailored to the unique needs of an interior design business. Every design and technical decision was focused on aligning Artline Interiors’ online identity with its real-world brand excellence.

Key Features:

  • Custom WordPress Design: Designed from scratch to reflect architectural elegance, not template-based
  • Interactive Portfolio: Showcasing completed projects with clean categorization and high-resolution visuals
  • Service-Focused Structure: Clearly defined sections for residential, office, retail, and restaurant fit-out services
  • Mobile-First Experience: Smooth functionality and high-speed performance on smartphones and tablets
  • Lead Generation Tools: Integrated contact forms, WhatsApp chat, and CTAs placed strategically across the site
  • Technical SEO Optimization: Fast load times, schema markup, compressed images, optimized URLs, and on-page SEO readiness

The Result

  • Website Load Speed: 2.1 seconds (fully loaded)
  • Mobile Performance Score: 92 (Google PageSpeed Insights)
  • Bounce Rate Reduction: Over 40% improvement
  • User Engagement: Average time on site more than doubled
  • Lead Activity: More contact and WhatsApp inquiries within the first month of launch
  • Client Feedback: “The site now reflects who we are — it’s clean, modern, and truly professional. Thank you to the BM Digital team.”

Delivered By

BM Digital Marketing Services Via Social Media Co LLC
📍 Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
📞 +971 55 488 7801
🌐 www.bmmarketing.ae


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