Client: Domain Conveyancing
Industry: Real Estate Legal & Compliance Services
Location: Dubai, UAE
Website: www.domainconvey.com
Service Provided: Website Design & Development
The Challenge
Domain Conveyancing is a UAE-based company specializing in regulated real estate escrow and conveyancing services — a highly niche and trust-driven segment within the real estate ecosystem. As one of the few compliance-first firms in the UAE, they needed a website that would:
- Reflect legal and operational credibility
- Educate visitors on technical processes like escrow, title verification, and property transfer
- Appeal to a dual audience: real estate developers and property buyers/sellers
- Drive inquiries through strategic calls-to-action
At the time, their online presence was limited to static content and minimal structure. They required a full website transformation that looked professional, performed well, and could scale with their growing service offering.
Discovery & Planning
During our discovery phase, we worked closely with the Domain team to understand:
- Their regulatory positioning as a compliance-first service provider
- The complexity of services that needed clear explanation
- The trust barriers their audience faced when choosing an escrow or conveyancing partner
We mapped out a website plan that would combine:
- Professional aesthetics
- Clean, structured layout
- Quick-access CTAs (form, call, WhatsApp)
- Content optimized for clarity and search indexing
Design Strategy
We designed the site around the principle of “digital trust.” The visuals, layout, and tone all aimed to evoke a sense of transparency, legal precision, and confidence.
Key Design Features:
- Bold hero section with a value proposition emphasizing regulatory compliance
- Explainer sections for escrow, title checks, and end-to-end conveyancing
- B2B & B2C appeal – content tailored for both real estate professionals and individuals
- Custom icon sets to simplify complex steps visually
- Sticky WhatsApp button for instant mobile engagement
- Lead forms with clear CTAs placed across all service pages
- Typography and spacing to improve readability and focus
- SEO-optimized structure, schema, and metadata implemented from day one
Development & Performance
The website was custom-developed on WordPress with a fully responsive, mobile-first framework. Key technical enhancements included:
- Lazy loading, caching, and image optimization for speed
- Secure SSL integration and Cloudflare CDN
- GA4 tracking and GTM setup for ongoing performance monitoring
- Backend content management training provided to the client
Results
- Mobile load time: 2.1 seconds
- PageSpeed Insights (mobile): 91+
- Time on site: Increased by over 2x compared to previous content pages
- Bounce rate: Reduced by 38% within the first month
- Lead flow: Steady growth in WhatsApp inquiries and form submissions
- Perception shift: Domain is now positioned as a credible, regulated conveyancing authority in the UAE
Client Testimonial
“BM Marketing exceeded my expectations in every aspect.”
Their SEO strategies significantly boosted our online visibility, resulting in a notable increase in organic traffic. The web design and development team created a sleek, user-friendly site that perfectly represents our brand. Their social media expertise drove engagement and helped us connect with our target audience effectively.
Overall, BM Marketing’s comprehensive approach and exceptional results make them a top choice for SEO, web design, and social media services.
— Tristan Lowe, Managing Director, Domain Conveyancing (via Trustpilot)
Delivered By
BM Digital Marketing Services Via Social Media Co LLC
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: www.bmmarketing.ae
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