# Case Study: Real Estate Lead Generation for Sobha – Hamburg, Germany Roadshow Campaign (Arabic & German)

> Site: BM Digital Marketing Agency
> Type: Blog Post
> Canonical URL: https://www.bmmarketing.ae/case-study-real-estate-lead-generation-for-sobha-hamburg-germany-roadshow-campaign-arabic-german-3/
> Published: 2025-08-10T20:36:42+00:00
> Last updated: 2025-08-10T20:36:42+00:00
> Summary: Client: Sobha Realty – Hamburg Roadshow CampaignIndustry: Luxury Real EstateObjective: Pre-qualified Lead Generation for International BuyersCampaign Location: Hamburg, GermanyTarget Languages: Arabic & GermanPlatform: Meta Ads (Facebook & Instagram)Service Provided: Real Estate Digital…
> Categories: Case Studies, Real Estate Marketing Case Study
> Tags: Real Estate Dubai

**Client:** Sobha Realty – Hamburg Roadshow Campaign
**Industry:** Luxury Real Estate
**Objective:** Pre-qualified Lead Generation for International Buyers
**Campaign Location:** Hamburg, Germany
**Target Languages:** Arabic & German
**Platform:** Meta Ads (Facebook & Instagram)
**Service Provided:** Real Estate Digital Marketing & Lead Generation

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### The Challenge

Sobha Realty, one of Dubai’s leading luxury real estate developers, planned a roadshow event in **Hamburg, Germany** to connect with European investors and high-net-worth individuals interested in Dubai properties. They needed a lead generation campaign that would:

- Reach **Arabic-speaking and German-speaking audiences in Hamburg**
- Promote Sobha’s Dubai-based developments
- Capture **qualified leads** ahead of the roadshow for confirmed meetings
- Provide a **WhatsApp option after lead form submission** to accelerate contact

BM Digital Marketing was selected to plan and execute a performance-driven campaign on Meta (Facebook & Instagram) in both Arabic and German.

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### Strategy & Execution

We ran a **multi-language Meta lead generation campaign** focused on attracting high-quality prospects for the Hamburg event.

#### Audience Targeting:

- **Geolocation:** Hamburg and nearby German cities
- **Demographics & Interests:** Investors, property buyers, frequent travelers, expats, and luxury lifestyle segments
- **Languages:** Separate ad sets in **Arabic** and **German**, each with localized copy and culturally relevant visuals

#### Ad Format:

- Meta **lead generation forms** with a direct call-to-action to register interest
- After form submission, users were offered a **WhatsApp button** to initiate real-time contact with the Sobha team
- Creatives included carousel images and short videos showcasing Sobha’s Dubai properties, payment plans, and investment value

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### Results

In the span of 2 weeks leading up to the Hamburg roadshow:

- **713 leads generated** through Meta lead forms
- **92 confirmed meeting bookings**
- **11 closed clients**, including interest in multiple-unit purchases
- **CTR (Click-Through Rate): 2.15%**
- **Cost per lead:** Within target, consistent across both Arabic and German campaigns

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### What Worked

- **Localized creatives and messaging** helped connect with both language audiences
- **Seamless funnel:** Lead form → WhatsApp created low-friction engagement
- **Roadshow urgency:** Time-limited messaging boosted lead intent
- **Precision audience targeting:** Focused only on high-potential buyers within Germany

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### Client Outcome

Sobha’s sales team arrived in Hamburg with a fully booked schedule, a database of engaged prospects, and a strong conversion-ready pipeline — all generated through a Meta-first strategy customized for the roadshow.

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### Delivered By

**BM Digital Marketing Services Via Social Media Co LLC**
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: b.bmmarketing.ae/

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