# Case Study: Real Estate Lead Generation for Binghati Skyrise – UAE Campaign (Individual Agent)

> Site: BM Digital Marketing Agency
> Type: Blog Post
> Canonical URL: https://www.bmmarketing.ae/case-study-real-estate-lead-generation-for-binghati-skyrise-uae-campaign-individual-agent/
> Published: 2025-07-23T20:55:46+00:00
> Last updated: 2025-07-23T20:55:46+00:00
> Summary: Client: Independent Real Estate Agent (Binghati Skyrise Project)Industry: Real Estate BrokerageProject Promoted: Binghati SkyriseLocation Target: United Arab EmiratesPlatform: Meta Ads (Facebook & Instagram)Objective: Generate Qualified Buyer Leads for Off-Plan UnitsService Provided: Real…
> Categories: Case Studies, Real Estate Marketing Case Study
> Tags: Real Estate Dubai, Real Estate Leads

**Client:** Independent Real Estate Agent (Binghati Skyrise Project)
**Industry:** Real Estate Brokerage
**Project Promoted:** Binghati Skyrise
**Location Target:** United Arab Emirates
**Platform:** Meta Ads (Facebook & Instagram)
**Objective:** Generate Qualified Buyer Leads for Off-Plan Units
**Service Provided:** Real Estate Lead Generation via Meta Lead Ads

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### The Objective

An independent real estate agent approached **BM Digital Marketing** to help promote **Binghati Skyrise**, a newly launched off-plan residential tower in Dubai. The agent’s goal was to generate qualified leads from local buyers interested in flexible payment plans and investment opportunities — with a direct response funnel through WhatsApp.

We were tasked with running a Meta Ads campaign focused on driving high-quality inquiries within a short time frame.

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### Campaign Execution

The campaign was launched across **Facebook and Instagram** using:

- Bilingual creatives (English and Arabic) featuring key project highlights
- Carousel and video ad formats focused on affordability and developer trust
- Meta Lead Forms with minimal friction and pre-filled fields
- Post-form option for users to **chat directly on WhatsApp** with the agent

The entire funnel was optimized for mobile and designed to convert interest into immediate conversation.

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### Results

- **Leads Generated:** 116
- **WhatsApp Conversations (Post-Form):** 64
- **Click-Through Rate (CTR):** 1.2%
- **Cost Per Lead (CPL):** AED 172
- **Closings Achieved:** 2 confirmed unit bookings
- **Campaign Duration:** 3 weeks

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### Outcome

The campaign provided the agent with a list of serious buyers and helped close two units directly from WhatsApp conversations. The integrated lead form and real-time messaging approach reduced response lag and allowed faster follow-up during peak buyer interest.

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### Delivered By

**BM Digital Marketing Services Via Social Media Co LLC**
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: b.bmmarketing.ae/

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