# Case Study: Luxe Decors – Google Ads (PPC) Campaign for Premium Carpets in Dubai

> Site: BM Digital Marketing Agency
> Type: Blog Post
> Canonical URL: https://www.bmmarketing.ae/case-study-luxe-decors-google-ads-ppc-campaign-for-premium-carpets-in-dubai/
> Published: 2025-07-02T14:20:48+00:00
> Last updated: 2025-07-02T14:20:48+00:00
> Summary: Client: Luxe DecorsProduct Focus: Luxury Carpets (Wall-to-Wall, Custom Sizes, Premium Finishes)Service: Google Ads – Lead Generation CampaignIndustry: Interior Furnishings – FlooringLocation: Dubai, UAEWebsite: www.luxedecors.ae Overview Luxe Decors offers a curated collection of…
> Categories: PPC Ads Case Studies
> Tags: Case Study, PPC, PPC Campaign, PPC Case Study

**Client:** Luxe Decors
**Product Focus:** Luxury Carpets (Wall-to-Wall, Custom Sizes, Premium Finishes)
**Service:** Google Ads – Lead Generation Campaign
**Industry:** Interior Furnishings – Flooring
**Location:** Dubai, UAE
**Website:** [www.luxedecors.ae](https://www.luxedecors.ae)

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### Overview

Luxe Decors offers a curated collection of **luxury carpets** — including wall-to-wall installations, custom-sized carpets for villas, hotels, and corporate interiors, as well as high-end selections for living and dining rooms. Although their website had a well-designed carpets section, it lacked traffic from users actively searching online.

The brand needed to increase its visibility on Google Search and start generating high-quality **leads for carpet installation and sales** — particularly from homeowners, contractors, and interior designers based in Dubai.

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### Objectives

- Launch a focused Google Ads campaign targeting the carpets product line
- Drive qualified leads from users looking for premium carpet services
- Emphasize WhatsApp and mobile-first conversion flow
- Track and optimize lead sources across devices and campaigns
- Keep cost per lead below AED 55 while maintaining quality

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### Campaign Strategy

We built a targeted Google Search campaign specifically for **carpet-related commercial intent** searches. This included:

#### Keyword Targeting

High-value keywords such as:

- “Luxury carpets Dubai”
- “Wall to wall carpets UAE”
- “Custom carpets Dubai”
- “Buy carpets for villa”
- “Carpet supplier Dubai”

#### Ad Messaging

Our ad copy highlighted core differentiators:

- Custom sizing available
- Free consultation in Dubai
- Premium textures and finishes
- WhatsApp for direct inquiry

Extensions included sitelinks to the carpet collection, call buttons, and location-based callouts like “Dubai-Based Showroom.”

#### Landing Page Experience

Visitors were directed to a tailored carpets landing page with:

- Hero image showcasing luxury carpet installation
- Clear service benefits
- WhatsApp button fixed on mobile
- Short inquiry form for callback or measurement appointment

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### Tracking Setup

We implemented full-funnel conversion tracking, including:

- GA4 event tracking for WhatsApp clicks, phone calls, and form submissions
- Server-side GTM setup to track iOS/Safari conversions
- Google Ads conversions synced for bidding optimization

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### Performance Summary (First 30 Days)

- **Cost Per Lead (CPL): AED 54.7**
- **Conversion Rate:** 10.2% on the carpets landing page
- **CTR (Carpet Ad Groups):** 8.1%
- **Top Search Term:** “wall to wall carpets Dubai”
- **Leads Generated:** Dozens of qualified WhatsApp/Call and Calendar Bookings from villa/Apartment owners.
- **Device Breakdown:** 76% of leads came via mobile

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### Client Feedback

> “The leads we’re getting for carpets are well-qualified and serious. This is the kind of visibility we needed on Google. The landing page and WhatsApp flow are working perfectly.”
> — Luxe Decors Sales Manager

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### Delivered By

**BM Digital Marketing Agency in Dubai**
Office No. 44, 9th Floor, Concord Tower
Al Sufouh – Dubai Media City – Dubai – UAE
Phone: +971 55 488 7801
Website: [b.bmmarketing.ae/](https://www.bmmarketing.ae/)